Services | Michal Yogev Marketing Solutions

Marketing
Communications &
Content

In order to attain a position of market leadership, organizations must cultivate knowledge and
understanding. This comes in the form of
content—material that showcases their
expertise and effectively communicate the
value they bring. This content should not only
captivate potential customers and markets,
but also forge an emotional and intellectual
connection. It should be of the highest caliber,
capturing the essence of the company,
its exceptional offerings, distinct values,
and compelling narrative.

Newsletters
Website Content
Presentations
Investors Deck
Social Media
Blogs
Marketing Brochures
Marketing Whitepapers
Data Sheets
Internal Communications (HR Support)
Email Marketing Content

Brand Strategy

A solid brand strategy takes into account the company's goals, competitive landscape, and customer insights. It outlines the guidelines for consistent messaging, visual identity, and customer experience across all touchpoints. By defining the brand's essence and aligning it with business objectives, brand strategy helps create a strong and differentiated identity that fosters trust, loyalty, and recognition in the minds of consumers. It serves as a roadmap for long-term brand building and influences various aspects of marketing, communication, and product development to drive sustainable growth and competitive advantage.

Differentiating the business from competitors in the market
Identifying the company's unique added values
Creating a SWOT Analysis
Identifying the brand's values
Developing the company's unique messaging
Crafting the company's unique story

Copywriting

How can you encapsulate an entire world in five words or fewer? How can those five words establish an emotional connection with your target audience? This is where the art of copywriting comes into play. As a copywriter, I specialize in crafting taglines and slogans for international companies. My goal is to capture the essence of their business, their distinctiveness, and their individuality using just a handful of words. Through this process, I aim to foster a bond with people, where they instantly feel understood and connected.

Slogans
Taglines
Messaging
Social Media
Microcopy

Marketing/
Fractional CMO

If you're a small or medium-sized business (SMB) in need of an outsourced marketing function to achieve a breakthrough in your marketing efforts, this service is tailored specifically for you. We specialize in developing and executing a comprehensive, business-focused, and targeted marketing plan.

Marketing Plan and Implementation
Marketing Content
Social Media
Event Support
Outsourced Marketing Function Per Need

Investor Deck

Crafting a captivating investor deck is the first step in positioning your venture as an irresistible investment opportunity. Our service goes beyond presenting mere facts and figures. We infuse storytelling elements to engage investors on a deeper level, conveying the unique value proposition and differentiation of your venture. By combining accurate data with a compelling narrative, we create an investor deck that not only informs but also captivates, making your opportunity stand out from the crowd.

A unique added-value
Market Opportunity
A Strong Differentiation
A Compelling Story

Social Media

Build a strong and consistent social media presence that actively engages with your audience, resulting in increased followers and meaningful connections.