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2025 B2B Marketing Trends.
2025 Marketing trends will be all about balance. Here’s how this balance will play out in 2025:
michal yogev
Dec 26, 20244 min read


B2B storytelling brand strategy: It's Not What You Think. It's What They Say.
While it may be tempting to dismiss the notion of competition when you believe your company stands alone in its capabilities, this mindset c
michal yogev
Aug 15, 20243 min read


Benefits of a Digital Marketing Detox: What I have learned from my Digital Marketing Detox.
Discover the benefits of a digital marketing detox, reset your strategy, improve focus, and reconnect with your audience for better results.
michal yogev
Aug 15, 20242 min read


Israel Companies Abroad Marketing Dilemma
Should Israeli companies abroad show the “Made in Israel” flag or hide it? Learn how to balance national identity with global market success.
michal yogev
Jul 7, 20242 min read


Beyond Customer Needs: Priorities That Drive Action
Go beyond customer needs by decoding priorities. Learn how to rank demands, align teams, and act on what truly moves decisions forward.
michal yogev
Jun 30, 20242 min read


National Brand Values in Israel: Identity & Marketing
Explore national brand values in Israel, from patriotic ideals to modern brand values like sustainability, unity, and responsibility.
This is a complex question without a definitive answer.
michal yogev
May 20, 20243 min read


Benefits of Consistent Content Marketing that Led to Unexpected Opportunities
Discover the benefits of consistent content marketing, boost trust, SEO, and audience engagement for long-term brand growth.
michal yogev
May 1, 20242 min read


Haggadah Brand Storytelling Model- The Ultimate Brand Storytelling
Learn the Haggadah brand storytelling model: how storytelling rituals, narrative structure, and emotional resonance build lasting brand connections.pathways through which identities are shaped, value
michal yogev
Apr 16, 20243 min read


Brand vs. Reputation: Understanding the Crucial Difference
Discover the difference between brand and reputation, and why a strong reputation amplifies your brand's credibility and long-term success.
michal yogev
Apr 16, 20243 min read


From Market Share to Mindshare: Mindshare vs Market Share & Brand Loyalty
Explore why shifting from market share to mindshare, and building brand loyalty, s crucial for long-term resilience and growth.
michal yogev
Apr 8, 20244 min read


How Your Memory Affects Your Marketing: Memory-Based Marketing Strategies Inspired by Apple
Explore memory-based marketing strategies inspired by Apple to create lasting impressions, boost recall, and influence buying decisions.
michal yogev
Apr 7, 20242 min read


Profitable Precision: Exploring the Truths of Niche Marketing
Discover how profitable precision niche marketing lets brands become experts, build trust, and grow within focused micro-audiences.
michal yogev
Apr 1, 20242 min read


Mastering Niche Marketing: Intentional Engagement That Works
Unlock why niche marketing intentional engagement drives deeper connections, smarter targeting, and stronger growth, go beyond broad tactics.
michal yogev
Apr 1, 20242 min read


The Hidden Costs of Stopping Marketing: Why Consistent Presence Pays Off
Learn the hidden costs of stopping marketing, how pausing promotions can erode brand equity, reduce revenue, and take years to recover.
michal yogev
Mar 25, 20242 min read


From Data to Action: Turning marketing data into action
Learn how turning marketing data into action drives better decisions, sharper strategies, and measurable business results.
michal yogev
Mar 21, 20243 min read


Stories That Sell: Narrative Storytelling for Business Growth
Discover how narrative storytelling drives business growth, building emotional connections, enhancing branding, and inspiring customer loyalty.
michal yogev
Mar 17, 20243 min read


Penetrating Corporate Giants: Marketing Strategies for Disruptive Tech
Learn marketing strategies for penetrating corporate giants, build trust, gain traction, and compete effectively with industry leaders.
michal yogev
Mar 11, 20243 min read


Innovative Marketing Technology Strategies: 8 Ways to Introduce Innovative Technology to Established Organizations
Explore innovative marketing technology strategies that use the latest tools and trends to boost engagement, efficiency, and business growth.
michal yogev
Mar 11, 20244 min read


Corporate Storytelling With Tailored Sub-Narratives
Corporate storytelling with tailored sub-narratives enables large organizations to maintain a unified brand voice while speaking directly to diverse audiences. By anchoring communication in a shared narrative and crafting sub-narratives for different roles or segments, marketers can ensure both cohesion and relevance.
michal yogev
Mar 10, 20242 min read


Women Revolutionizing Marketing: Empathy & Storytelling
Celebrating women revolutionizing marketing with empathy, emotional intelligence, and authentic storytelling that reshapes audience connections.
michal yogev
Mar 6, 20242 min read
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