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Marketing Strategy


2025 B2B Marketing Trends.
2025 Marketing trends will be all about balance. Here’s how this balance will play out in 2025:
michal yogev
Dec 26, 20244 min read


Israel Companies Abroad Marketing Dilemma
Should Israeli companies abroad show the “Made in Israel” flag or hide it? Learn how to balance national identity with global market success.
michal yogev
Jul 7, 20242 min read


Beyond Customer Needs: Priorities That Drive Action
Go beyond customer needs by decoding priorities. Learn how to rank demands, align teams, and act on what truly moves decisions forward.
michal yogev
Jun 30, 20242 min read


Brand vs. Reputation: Understanding the Crucial Difference
Discover the difference between brand and reputation, and why a strong reputation amplifies your brand's credibility and long-term success.
michal yogev
Apr 15, 20243 min read


From Market Share to Mindshare: Mindshare vs Market Share & Brand Loyalty
Explore why shifting from market share to mindshare, and building brand loyalty, s crucial for long-term resilience and growth.
michal yogev
Apr 7, 20244 min read


How Your Memory Affects Your Marketing: Memory-Based Marketing Strategies Inspired by Apple
Explore memory-based marketing strategies inspired by Apple to create lasting impressions, boost recall, and influence buying decisions.
michal yogev
Apr 7, 20242 min read


Profitable Precision: Exploring the Truths of Niche Marketing
Discover how profitable precision niche marketing lets brands become experts, build trust, and grow within focused micro-audiences.
michal yogev
Mar 31, 20242 min read


Mastering Niche Marketing: Intentional Engagement That Works
Unlock why niche marketing intentional engagement drives deeper connections, smarter targeting, and stronger growth, go beyond broad tactics.
michal yogev
Mar 31, 20242 min read


The Hidden Costs of Stopping Marketing: Why Consistent Presence Pays Off
Learn the hidden costs of stopping marketing, how pausing promotions can erode brand equity, reduce revenue, and take years to recover.
michal yogev
Mar 25, 20242 min read


From Data to Action: Turning marketing data into action
Learn how turning marketing data into action drives better decisions, sharper strategies, and measurable business results.
michal yogev
Mar 21, 20243 min read


Penetrating Corporate Giants: Marketing Strategies for Disruptive Tech
Learn marketing strategies for penetrating corporate giants, build trust, gain traction, and compete effectively with industry leaders.
michal yogev
Mar 11, 20243 min read


Innovative Marketing Technology Strategies: 8 Ways to Introduce Innovative Technology to Established Organizations
Explore innovative marketing technology strategies that use the latest tools and trends to boost engagement, efficiency, and business growth.
michal yogev
Mar 11, 20244 min read


Corporate Storytelling With Tailored Sub-Narratives
Corporate storytelling with tailored sub-narratives enables large organizations to maintain a unified brand voice while speaking directly to diverse audiences. By anchoring communication in a shared narrative and crafting sub-narratives for different roles or segments, marketers can ensure both cohesion and relevance.
michal yogev
Mar 10, 20242 min read


From Purpose to Profit: The Impact of Purpose-Driven Marketing Strategy
Discover how a purpose-driven marketing strategy builds trust, fosters loyalty, and drives long-term business growth.
michal yogev
Feb 28, 20243 min read


Marketing Leadership in Navigating Market Change
Learn how marketing leadership in navigating market change turns disruption into opportunity through agility, vision, and strategy.
michal yogev
Feb 26, 20242 min read


Account-Based Marketing Roadmap to Success
Follow this account-based marketing roadmap to success, align sales, nurture accounts, balance persistence, and measure impact for results.
michal yogev
Feb 19, 20243 min read


Conversational B2B Marketing: Unleashing the Power of Authenticity
Discover how conversational B2B marketing authenticity builds trust, fosters engagement, and drives stronger business relationships.
michal yogev
Feb 12, 20242 min read


Account-Based Marketing Trends 2024 Unveiled
Explore the top account-based marketing trends of 2024, from AI and intent data to hyper-personalization and sales-marketing alignment.
michal yogev
Feb 9, 20242 min read


Smart Marketing Budget Cuts Strategy
Learn a marketing budget cuts strategy that protects growth, maximizes ROI, and keeps your brand strong even during economic downturns.
michal yogev
Jan 23, 20242 min read


Building an Effective Startup Marketing Strategy
Learn how to create a startup marketing strategy that balances structure and agility to drive growth in a fast-changing environment.
michal yogev
Jan 17, 20242 min read
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