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Branding


B2B storytelling brand strategy: It's Not What You Think. It's What They Say.
While it may be tempting to dismiss the notion of competition when you believe your company stands alone in its capabilities, this mindset c
michal yogev
Aug 15, 20243 min read


Israel Companies Abroad Marketing Dilemma
Should Israeli companies abroad show the “Made in Israel” flag or hide it? Learn how to balance national identity with global market success.
michal yogev
Jul 7, 20242 min read


National Brand Values in Israel: Identity & Marketing
Explore national brand values in Israel, from patriotic ideals to modern brand values like sustainability, unity, and responsibility.
This is a complex question without a definitive answer.
michal yogev
May 19, 20243 min read


Benefits of Consistent Content Marketing that Led to Unexpected Opportunities
Discover the benefits of consistent content marketing, boost trust, SEO, and audience engagement for long-term brand growth.
michal yogev
Apr 30, 20242 min read


Haggadah Brand Storytelling Model- The Ultimate Brand Storytelling
Learn the Haggadah brand storytelling model: how storytelling rituals, narrative structure, and emotional resonance build lasting brand connections.pathways through which identities are shaped, value
michal yogev
Apr 15, 20243 min read


Brand vs. Reputation: Understanding the Crucial Difference
Discover the difference between brand and reputation, and why a strong reputation amplifies your brand's credibility and long-term success.
michal yogev
Apr 15, 20243 min read


From Market Share to Mindshare: Mindshare vs Market Share & Brand Loyalty
Explore why shifting from market share to mindshare, and building brand loyalty, s crucial for long-term resilience and growth.
michal yogev
Apr 7, 20244 min read


How Your Memory Affects Your Marketing: Memory-Based Marketing Strategies Inspired by Apple
Explore memory-based marketing strategies inspired by Apple to create lasting impressions, boost recall, and influence buying decisions.
michal yogev
Apr 7, 20242 min read


Mastering Niche Marketing: Intentional Engagement That Works
Unlock why niche marketing intentional engagement drives deeper connections, smarter targeting, and stronger growth, go beyond broad tactics.
michal yogev
Mar 31, 20242 min read


Stories That Sell: Narrative Storytelling for Business Growth
Discover how narrative storytelling drives business growth, building emotional connections, enhancing branding, and inspiring customer loyalty.
michal yogev
Mar 17, 20243 min read


Women Revolutionizing Marketing: Empathy & Storytelling
Celebrating women revolutionizing marketing with empathy, emotional intelligence, and authentic storytelling that reshapes audience connections.
michal yogev
Mar 6, 20242 min read


Brand Visibility Importance: Your Lifeline to Market Presence and Growth
Discover the importance of brand visibility and how it drives awareness, credibility, and growth. Learn strategies startups can use to strengthen market presence.
michal yogev
Jan 21, 20243 min read


Immersive Experiential Marketing Strategy
Discover how an immersive experiential marketing strategy creates memorable, 3D customer experiences that drive brand loyalty and engagement.
michal yogev
Jan 9, 20241 min read


Mastering Your Micro-Moment Marketing Strategy
Learn how to build a micro-moment marketing strategy to capture attention, drive engagement, and convert customers in the moments that matter.
michal yogev
Jan 3, 20243 min read


How to Craft a Brand Voice That Stands Out
Learn how to craft a brand voice that connects with your audience, reflects your values, and sets your business apart from the competition.
michal yogev
Jan 1, 20243 min read


Your 60-Day Business Growth Strategy Now
Start a 60-day business growth strategy today, leveraging creative opportunity, focused action, and momentum to drive short-term business results.
michal yogev
Jul 31, 20233 min read


Coca-Cola July 4th Fest at Six Flags
Celebrate Coca-Cola July 4th Fest at Six Flags with exclusive rides, Cool Zones, foam parties, and nightly toasts during fireworks.
michal yogev
Jul 3, 20232 min read


Hidden Marketing Strategy in Times of Crisis
Discover how to build a marketing strategy in times of crisis, turning challenges into opportunities with agility and creativity.
michal yogev
Jun 19, 20233 min read


Building Your Startup Product Success Strategy
Learn how development and marketing teams unite to create a winning startup product success strategy that drives growth.
michal yogev
May 22, 20232 min read


Nano vs. Micro Influencers
Explore the difference between nano vs micro influencers—find out which tier offers the best engagement, authenticity, and ROI for your campaigns.
michal yogev
Mar 28, 20233 min read
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