michal yogev
Empowering Marketing Experts in Startups: Breaking the Disadvantageous Paradigm
As someone who has worked in various marketing positions in startups and high-tech companies for over 25 years, and currently serving as...
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michal yogev
May 22, 20232 min read
Why It's Time for the CMO Tittle Whether Fractional CMO or not, to Change to a CMD Tittle.
It's time we shift from a Chief Marketing Officer (CMO) whether a fractional CMO or not, state of mind and introduce the title of Chief...
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michal yogev
May 22, 20232 min read
United Powers: The Impact of Collaborative Development and on Startup Product Marketing Success
A marketing expert's role in shaping product development in the early stages of startup companies is even more impactful when the powers...
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michal yogev
May 22, 20233 min read
Your Marketing Plan Healthcare Checkup
Since there is no longer a long run, a regular marketing checkup is a must. Marketing check-up is a must every quarter.
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michal yogev
Apr 5, 20232 min read
Hesitation- Your Marketing Strategy Goldmine for 2023
It's a Mad Mad World 2023 is expected to be a challenging one for almost every market. Whether it's the consumer market or B2B market and...
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michal yogev
Apr 5, 20232 min read
Let's Break Some SEO Myths
Even when I hire marketing professionals, I like to stay on top of things. Why? Because the market is saturated with freelancers all...
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michal yogev
Mar 28, 20235 min read
Are you using the right marketing strategy, metrics and KPIs?
Measuring or quantifying the success of a marketing strategy initiative has always been a challenge. Each organization has its own method...
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michal yogev
Mar 28, 20234 min read
Inflation, Recession and Marketing Strategies to Increase Sales.
COVID-19 required that we align our marketing with the new circumstances. As a result, digital marketing was boosted, door-to-door...
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michal yogev
Mar 28, 20232 min read
Nano vs. Micro Influencers
By now we've all heard about how certain markets have peaked during COVID-19 whether it's online shopping, delivery services, and online...
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michal yogev
Feb 15, 20235 min read
Is ChatGPT by OpenAI a Marketeer's New Extension?
The news of ChatGPT spread like a wildfire quickly crashing the company's servers only to boost the talk and speculations about it even...
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michal yogev
Feb 14, 20232 min read
The Reality of Ghost Groups - Content Marketing Best Practices for LinkedIn Groups
How many of us keep posting marketing content in social media groups, especially niche groups or professional groups, that we know lack...
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michal yogev
Feb 6, 20234 min read
The Social Media Marketing Stock Exchange Market
In my article " A Digital Engaging Economy, The New Stock Exchange", I talk about how digital engagement has become a value that we...
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michal yogev
Feb 6, 20233 min read
A Digital Engagement Marketing Economy, The New Stock Exchange?
The digital era is not only here to stay, but it seems to accelerate in terms of how much of our lives depend on it. Whether social...
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michal yogev
Nov 14, 20222 min read
6 Top Content Strategies for 2023
In the post-COVID era, we all hear about customer-centricity and how retailers and service providers are bending backward to meet...
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michal yogev
Oct 20, 20223 min read
Create Content Plan Strategy According to The 3 Phases of Our Customer's Journey
When it comes to creating an engaging content plan, always keep your customer in mind. Often businesses are so consumed with their own...
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