It's time we shift from a Chief Marketing Officer (CMO) whether a fractional CMO or not, state of mind and introduce the title of Chief Marketing Development (CMD). Why? Because in many organizations not to mention startups, marketing is expected to deliver immediate results, while product developers are entrusted with the task of creating and refining products over time. The word "development" inherently suggests a gradual and intricate process, involving time, meticulous planning, thoughtful consideration, and diligent debugging before a product is ready to be launched into the market. On the other hand, the term "marketing" lacks the additional nouns that indicate a developmental aspect, leading to an unconscious perception of marketing as a quick and immediate deliverable.
Climbing up the corporate ladder, one may eventually reach the esteemed position of CMO, but the essence of the role remains focused on prompt marketing without explicitly recognizing the need for development. This reinforces the notion of marketing as a function centered on immediate results rather than a strategic and iterative process.
However, marketing requires time for development just as much as product development does. Crafting effective marketing strategies, understanding target audiences, conducting thorough market research, and refining campaigns are all integral components of the marketing development process. By embracing the CMD title, organizations can emphasize the significance of dedicating time and resources to strategic planning, execution, and continuous improvement in marketing endeavors.
Moreover, the CMD title underscores the importance of long-term strategic marketing planning and development, the same as in product development. It encourages organizations to view marketing as an ongoing process of development, adaptation, and refinement, rather than an immediate lead generator, or market penetration rocket launch. By allowing the same development process that is recognized with product development, marketing professionals can optimize their strategies and campaigns, aligning them more effectively with business objectives and customer expectations.
Last Breakthrough Marketing Thoughts
Transforming the CMO title to CMD (Chief Marketing Development) addresses the need to recognize the process-oriented nature of marketing. This shift in perspective highlights the importance of allocating time for strategic planning and emphasizing marketing alongside product development from early stages of development to foster a culture of innovation, collaboration, and long-term success.