michal yogev
Marketing Leadership: Transforming market change from a threat to a triumph.
The winds of change are blowing through the market, sending a ripple of adjustments to budgets and targets. It's enough to make any...
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michal yogev
Feb 204 min read
Beyond Sales Pitches: Fostering Meaningful Relationships in Account-Based Marketing (ABM)
Following two topics I recently addressed focusing on Account-Based Marketing (ABM) and the importance of cultivating a relationship with...
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michal yogev
Feb 183 min read
Account-Based Marketing (ABM) Roadmap to Success
Ever since last week's article that dived into Account-Based Marketing (ABM), I've been flooded with your questions and anecdotes. Many...
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michal yogev
Feb 112 min read
Conversational B2B Marketing: Unleashing the Power of Authenticity in B2B Content Marketing.
Gone are the days of dry, jargon-filled white papers and press releases dominating B2B content marketing. Today's savvy audiences crave...
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michal yogev
Feb 82 min read
Account-Based Marketing Is Back: 2024 ABM Marketing Strategy is Big.
Account-based marketing (ABM) is no longer a fringe tactic. It's become a mainstream strategy for B2B companies looking to drive growth...
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michal yogev
Feb 72 min read
The 50% Rule: Why Getting Started Accounts for 50% of Success in B2B Marketing
In the realm of action, it is often said that "the beginning constitutes roughly 50% of the endeavor." This assertion is grounded in a...
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michal yogev
Feb 43 min read
Is Social Media Marketing Declining? Is Your Marketing Strategy Up to Date?
In recent discussions with social media and community managers, a common concern has surfaced—the decline in post impressions and...
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michal yogev
Jan 302 min read
Marketing Billboards Are Back! Immersive Marketing Strategy is In.
Remember a time when the tallest object on your commute wasn't your phone, but a colossal billboard, painted with vibrant scenes that...
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michal yogev
Jan 232 min read
Panic-Driven Marketing Budget Cuts Can Be More Lethal than the Recession Itself.
The whispers are getting louder. Headlines scream "recession," boardrooms echo with hushed budget discussions, and marketing teams feel...
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michal yogev
Jan 212 min read
Don't Dim Your Marketing Lights: Why Marketing Visibility is Your Brand's Lifeline
A market change can be unsettling, especially for brands facing down market uncertainties. The option of cost-cutting can be tempting,...
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michal yogev
Jan 172 min read
Implementing Marketing Structures in the Dynamic Startup Environment - A Delicate Balance.
Entrepreneurs are visionaries, driven by the pursuit of bold ideas and groundbreaking concepts. The entrepreneurial spirit is, by nature,...
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michal yogev
Jan 142 min read
Business Marketing: Why Selling Shouldn't Be About Selling.
When it comes to business marketing, the pressure to deliver qualified leads can sometimes overshadow the importance of building genuine...
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michal yogev
Jan 103 min read
From Business Collaboration to Partnership: The Road Less Traveled
In my entrepreneurial journey, I've learned that building lasting and fruitful business relationships requires a thoughtful approach....
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michal yogev
Jan 91 min read
Experiential Marketing: A 3D Customer Experience - The Pandora Box
The future of marketing undeniably lies in the realm of 3D immersive experiences, in other words, experiential marketing. These...
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michal yogev
Jan 73 min read
Why Marketers Should Hit the Brakes on Daily Marketing Newsletters
In the ever-evolving world of digital marketing, one tactic that seems to have become increasingly popular in recent years is the daily...
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michal yogev
Jan 33 min read
The Power of Now: Mastering Micro-Moments in Marketing
In today's fast-paced digital world, marketing is no longer just about reaching your audience; it's about capturing their attention in...
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michal yogev
Jan 13 min read
Your Brand's Marketing Voice: Why It Matters and How to Craft It
Understanding a brand's marketing voice is essential in the world of marketing. It's the unique personality that a brand projects,...
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michal yogev
Dec 24, 20232 min read
2024 Marketing Trends: 5 distinctive marketing trends will rise to power-up brands.
With just a few days away from 2024 the world is still recovering from the pandemic economic and as a result2023 inflation will continue...
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michal yogev
Dec 19, 20231 min read
Prepare Your Business for the Marketing Holiday Season and Upcoming Year
As we approach Christmas and New Year, it's the perfect moment to start gearing up for the holiday season. December marks the start of a...
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michal yogev
Nov 21, 20233 min read
Survival of the Fittest: Is Your Marketing Adaptive?
In today's fast-paced digital world, the art of marketing is no longer a static science. The traditional methods that once brought...
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