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  • Writer's picturemichal yogev

A Marketing Dilemma: To Hide or Show the Flag? - Israeli Companies Abroad

Many Israeli companies expanding into international markets face a significant marketing challenge: determining whether to disclose their Israeli origin openly. On the one hand, Israel's image abroad can be complex, and some companies are concerned that revealing this could negatively impact business prospects. On the other hand, many Israeli stakeholders argue that despite the geopolitical climate, Israeli companies have been demonstrably successful in securing deals and making groundbreaking advancements in recent times.


Data Insights:

Finding the Right Approach:

There is no one-size-fits-all answer. Each company needs to assess its unique situation and explore with investors, customers, and boards of directors how their Israeli origin might be perceived. Companies can then develop strategies to facilitate deals with potential customers, minimizing their need to justify their choices to their clients.

Share Your Experience:

Have you encountered this dilemma? What has been your experience? Share your thoughts in the comments below.

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