michal yogev
How I Lost a Brilliant Marketing Idea and What I've Learned from It.
Losing a brilliant marketing idea due to a lack of internal support was a humbling experience that reshaped my perspective.
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michal yogev
Jun 19, 20232 min read
Breaking Free from the Structure: Redefining a Customer Journey Strategy with Empathy
As data-driven marketers, we have become fixated on structured phases, metrics, and funnels, aiming to streamline the process and drive conv
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michal yogev
Mar 28, 20234 min read
Inflation, Recession and Marketing Strategies to Increase Sales.
COVID-19 required that we align our marketing with the new circumstances. As a result, digital marketing was boosted, door-to-door...
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michal yogev
Mar 28, 20232 min read
Nano vs. Micro Influencers
By now we've all heard about how certain markets have peaked during COVID-19 whether it's online shopping, delivery services, and online...
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