michal yogevJul 31, 20233 min readSummer as a 60-Day Growth Strategy and Creativity Opportunity, Starts Now. Utilizing the summer slowdown to generate connections and growth
michal yogevJul 5, 20233 min readEmbracing the Summer Slowdown: B2B Marketing Strategies for Summer Connection and GrowthAh, the summer months—a unique time for B2B marketers and for B2B marketing strategies. It's like entering a different realm with its own...
michal yogevJul 3, 20232 min readCoca-Coola & Six Flags Great Adventure in 4th of July, Never Too Big for Brand Awareness and New ExpSo how does a major brand such as Coca-Cola assure yet another memorable experience for audiences on this special day?
michal yogevJun 26, 20233 min readHow I Lost a Brilliant Marketing Idea and What I've Learned from It.Losing a brilliant marketing idea due to a lack of internal support was a humbling experience that reshaped my perspective.
michal yogevJun 19, 20232 min readBreaking Free from the Structure: Redefining a Customer Journey Strategy with EmpathyAs data-driven marketers, we have become fixated on structured phases, metrics, and funnels, aiming to streamline the process and drive conv
michal yogevMar 28, 20235 min readAre you using the right marketing strategy, metrics and KPIs?Measuring or quantifying the success of a marketing strategy initiative has always been a challenge. Each organization has its own method...
michal yogevMar 28, 20234 min readInflation, Recession and Marketing Strategies to Increase Sales.COVID-19 required that we align our marketing with the new circumstances. As a result, digital marketing was boosted, door-to-door...
michal yogevMar 28, 20232 min readNano vs. Micro Influencers By now we've all heard about how certain markets have peaked during COVID-19 whether it's online shopping, delivery services, and online...