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  • Writer's picturemichal yogev

Are You Setting Business Strategy and Goals or Setting for Success?

Updated: Aug 7, 2023

In the pursuit of personal and professional growth, businesses often turn to business strategy and goal-setting as a means to achieve their aspirations. Goals have become a guiding beacon, directing our efforts and energies toward specific targets. However, there is a subtle yet crucial distinction between merely setting goals and business strategy and setting oneself up for success. Businesses have come to a point where the two are interchangeably used and I would like to beg the differ.

Business Strategy and Goals
Business Strategy and Goals

Goal-setting involves the process of defining specific objectives or aims that an individual or organization strives to accomplish within a set timeframe. These objectives can range from short-term tasks to long-term visions, with multiple names such as quotas, budget, revenues, EBIDA, to name a few. The fundamental idea behind these goals is to provide direction, motivation, and a clear sense of purpose, driving individuals toward progress and achievement.

On the other hand, "setting for success" entails adopting a holistic approach that goes beyond the mere act of establishing goals. It involves laying the groundwork for achieving those goals by cultivating the right mindset, adopting effective strategies, and aligning one's actions with their aspirations. Setting for success requires acknowledging the challenges ahead, developing resilience, and embracing personal growth throughout the journey.

What's Your Perspective?

One of the critical distinctions between the two approaches lies in their perspective on the outcome. Goal-setting often centers solely on the desired end result, fixating on the destination rather than the path to get there. Conversely, setting for success places equal emphasis on the process itself. It recognizes that success is not merely a final point but rather a continuous journey of improvement and adaptability.

The process of goal-setting typically starts with defining SMART goals: Specific, Measurable, Achievable, Relevant, and Time-bound. These characteristics help create a clear and attainable target. For instance, a SMART goal for a professional might be to increase sales by 15% in the next quarter. While this approach is valuable for outlining precise objectives, it may overlook the importance of personal development, perseverance, and adaptability - qualities vital for long-term success.

Setting for success, on the other hand, involves developing a growth mindset. This mindset fosters a willingness to learn from failures, embrace challenges, and see effort as a path to mastery. By focusing on personal development and learning, individuals can equip themselves with the skills necessary to navigate through setbacks and emerge stronger.

Moreover, goal-setting may sometimes lead to a fixed mindset - believing that abilities are innate and unchangeable. This can cause individuals to give up easily when facing obstacles or setbacks, believing that they lack the inherent talent required to achieve the goal. In contrast, the setting for success encourages a shift towards a growth mindset, wherein challenges are seen as opportunities for learning and development.

Another critical aspect that distinguishes the two approaches is adaptability. Goal-setting, with its rigid focus on specific outcomes, may not account for changes in circumstances or unforeseen obstacles. When individuals encounter roadblocks, they might become demotivated or lose sight of alternative routes to success.

Setting for success, however, instills a sense of adaptability and resilience. Individuals are encouraged to reassess their strategies, modify their goals, and stay open to new possibilities. This adaptability enables them to pivot gracefully when faced with challenges and continue progressing, even if the initial path needs adjustment.

Last Thoughts

From my experience working with businesses to achieve success, I firmly believe that goal-setting is just the starting point of our journey. It is the fuel that ignites our aspirations, but it is the "setting for success" that truly propels us toward remarkable achievements. As we journey towards our goals, I always remind my clients that the process itself is an integral part of the victory. Every step we take, every lesson we learn, and every growth spurt we experience becomes a solid building block, reinforcing the foundation of lasting success. To assure utmost success let us ask do our marketing and business set targets backed with setting these targets for success. How?

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