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  • Writer's picturemichal yogev

The Power of Small Businesses, Startups & The Power of a Fractional CMO.


Small businesses play a crucial role in the global economy, contributing significantly to job creation and GDP. The World Bank highlights that small and medium-sized enterprises (SMEs) account for approximately 90% of businesses and over 50% of employers worldwide. In emerging economies, formal SMEs can contribute up to 40% of the national income (GDP), and when informal SMEs are considered, the impact is even greater[1]. With a fractional CMO service, small businesses can surpass corporates in many ways.


Even in a country like the United States, small businesses hold substantial sway. They are responsible for generating about two-thirds of new jobs annually and contribute around 44% to private-sector employment and 40% to private-sector GDP.

Despite their influence, small businesses often underestimate their significance, perpetuating the notion that being small limits their potential. However, the reality is quite the opposite.


Fractional CMO


One of the major advantages of small businesses is their flexibility. Unlike larger organizations, small businesses can swiftly adapt to market changes. Michal uses the analogy comparing a Jeep to a fighter jet – small businesses are agile and intimately connected to the market, responding promptly to shifts. In contrast, larger entities may take longer to sense and react to changes, putting them at a disadvantage. Embracing change is pivotal for small businesses to thrive in an ever-evolving business landscape.


Furthermore, specialization and expertise are other key assets of small businesses. By focusing on a specific niche, small businesses establish themselves as go-to experts in their respective fields. In contrast, larger organizations may struggle to identify the true experts within their ranks amidst the noise created by various departments. The necessity of remaining focused and nimble drives small businesses to cultivate deep expertise, providing them with a competitive edge.

In today's digital era, where personal connections are increasingly sought after, small businesses possess an innate ability to deliver personalized services. Customers yearn for interactions that go beyond faceless transactions, seeking authentic relationships with businesses that genuinely understand their needs. Small businesses, with their close-knit operations, have the opportunity to foster these personal connections, creating a powerful marketing tool that resonates with customers.


Building trust is another area where small businesses excel. Large organizations often grapple with bureaucratic processes that can hinder trust-building efforts.


Conversely, small businesses are primed to establish trust with customers through direct and personal interactions. The absence of lengthy queues, impersonal forms, and disconnected customer service experiences allows small businesses to forge strong bonds with their clientele. Cultivating and reinforcing this trust becomes a formidable advantage.

These points only scratch the surface of the power that small businesses possess. Recognizing and capitalizing on these strengths is crucial for unlocking the full potential of small businesses. By shifting the focus from perceived limitations to inherent advantages, small businesses can harness their unique qualities and thrive in the global economy. It is imperative to embrace what we have and realize that true power lies within the essence of being a small business.


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