go-to-market | marketing-break.com

michal yogev

Jul 5, 20233 min read

Embracing the Summer Slowdown: B2B Marketing Strategies for Summer Connection and Growth

Ah, the summer months—a unique time for B2B marketers and for B2B marketing strategies. It's like entering a different realm with its own...

michal yogev

Jul 3, 20232 min read

Coca-Coola & Six Flags Great Adventure in 4th of July, Never Too Big for Brand Awareness and New Exp

So how does a major brand such as Coca-Cola assure yet another memorable experience for audiences on this special day?

michal yogev

Jun 26, 20233 min read

How I Lost a Brilliant Marketing Idea and What I've Learned from It.

Losing a brilliant marketing idea due to a lack of internal support was a humbling experience that reshaped my perspective.

michal yogev

Jun 19, 20233 min read

The Hidden Marketing Strategy Treasures in Times of Crisis

By embracing a mindset of marketing innovation, creativity, agility, and anticipating changing needs, we not only navigate through turbulen

michal yogev

Mar 28, 20235 min read

Are you using the right marketing strategy, metrics and KPIs?

Measuring or quantifying the success of a marketing strategy initiative has always been a challenge. Each organization has its own method...

michal yogev

Mar 28, 20234 min read

Inflation, Recession and Marketing Strategies to Increase Sales.

COVID-19 required that we align our marketing with the new circumstances. As a result, digital marketing was boosted, door-to-door...

michal yogev

Mar 28, 20232 min read

Nano vs. Micro Influencers

By now we've all heard about how certain markets have peaked during COVID-19 whether it's online shopping, delivery services, and online...

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